How To Improve Email Deliverability

March 10th, 2008 by Mark Hendricks

How To Improve Email Deliverability

What are the odds that you actually get all
the email that you expect to get?

This might seem like a stupid question,
until you realize how many of your
valuable emails are being censored by
your Internet (ISP) and Email Service
Providers (ESP).

Improve Email Deliverability

The emails are being discarded in the name
of “protecting” you from spam.

Is it working? If your email is anything like
ours, it’s more spam and less of the emails
that should get through.

Unfortunately, most of the ISPs and ESPs
involved aren’t checking your whitelist
before they trash “suspicious” incoming
messages. Others ignore the fact that an
email is a REPLY to a message from you
and obviously something you wanted to receive.

Seriously, we’ve had it happen - hit the reply
button and still the email gets caught in
“The Filter”.

If the email meets the broad criteria that
ISPs and ESPs have determined indicates that
an email MIGHT be spam — out it goes. Without
regard for the fact you might have WANTED to
receive it.

Don’t think for a minute it’s only happening
to commercial email, either. Today’s ISPs and
ESPs are eager to throw away as much email as
they can. They have every reason to throw away
as much email as they can justify — as long as
you’re tricked into believing that they’re
“protecting” you when they do.

Consider this:

Under most current spam filtering criteria, an
email from your sister that says, “Please send
money or Grandpa won’t be set free,” won’t be
received by most of the family members she sent
it to.

Poor Grandpa is most likely going to SIT in jail
a LONG, LONG time.

Now, maybe Grandpa deserves to be there.

But maybe she was actually referring to him
getting out of the hospital.

Or maybe he has an illness and was wandering
the streets and he’s being held for his safety.

No one likes spam. But this kind of “collateral
damage” is inexcusable. Not all ISPs and ESPs
are bad. Some are actually quite good. But –
how reliable is the ISP or ESP YOU count on to
deliver the email you want and expect to receive?

Here’s where you can go to participate in a MASSIVE
online “experiment” that will prove, once and for all,
which ISPs and ESPs are reliable — and which aren’t.

You can pick up a valuable free report about the
current state of email deliverability, written by an
industry insider with more than 24 years of online
publishing and marketing experience when you sign up.

And there will be gifts you can pick up during the
experiment, just for participating.

Improve Email Deliverability

The “experiment” is simple. The report is yours if you
agree to participate. There is no cost or obligation
beyond the simple requirements of partipation in
the experiment. Together, we can keep the email system
working as it should — spam-free AND reliable.

Visit the link below, get all the details and sign up NOW:

Improve Email Deliverability

As always, my best to you –

Mark Hendricks
 

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