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	<title>Mark Hendricks &#187; Email Deliverability</title>
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		<title>How To Improve Email Deliverability</title>
		<link>http://www.hunteridge.com/blog/202/how-to-improve-email-deliverability/</link>
		<comments>http://www.hunteridge.com/blog/202/how-to-improve-email-deliverability/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 17:07:57 +0000</pubDate>
		<dc:creator>Mark Hendricks</dc:creator>
				<category><![CDATA[Email Deliverability]]></category>
		<category><![CDATA[email]]></category>

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		<description><![CDATA[How To Improve Email Deliverability What are the odds that you actually get all the email that you expect to get? This might seem like a stupid question, until you realize how many of your valuable emails are being censored by your Internet (ISP) and Email Service Providers (ESP). Improve Email Deliverability The emails are [...]]]></description>
			<content:encoded><![CDATA[<p>How To Improve Email Deliverability</p>
<p>What are the odds that you actually get all<br />
the email that you expect to get?</p>
<p>This might seem like a stupid question,<br />
until you realize how many of your<br />
valuable emails are being censored by<br />
your Internet (ISP) and Email Service<br />
Providers (ESP).</p>
<p><a target="_blank" href="http://www.hunteridge.com/a/soe.htm">Improve Email Deliverability</a></p>
<p>The emails are being discarded in the name<br />
of &#8220;protecting&#8221; you from spam.</p>
<p>Is it working? If your email is anything like<br />
ours, it&#8217;s more spam and less of the emails<br />
that should get through.</p>
<p>Unfortunately, most of the ISPs and ESPs<br />
involved aren&#8217;t checking your whitelist<br />
before they trash &#8220;suspicious&#8221; incoming<br />
messages. Others ignore the fact that an<br />
email is a REPLY to a message from you<br />
and obviously something you wanted to receive.</p>
<p>Seriously, we&#8217;ve had it happen &#8211; hit the reply<br />
button and still the email gets caught in<br />
&#8220;The Filter&#8221;.</p>
<p>If the email meets the broad criteria that<br />
ISPs and ESPs have determined indicates that<br />
an email MIGHT be spam &#8212; out it goes. Without<br />
regard for the fact you might have WANTED to<br />
receive it.</p>
<p>Don&#8217;t think for a minute it&#8217;s only happening<br />
to commercial email, either. Today&#8217;s ISPs and<br />
ESPs are eager to throw away as much email as<br />
they can. They have every reason to throw away<br />
as much email as they can justify &#8212; as long as<br />
you&#8217;re tricked into believing that they&#8217;re<br />
&#8220;protecting&#8221; you when they do.</p>
<p>Consider this:</p>
<p>Under most current spam filtering criteria, an<br />
email from your sister that says, &#8220;Please send<br />
money or Grandpa won&#8217;t be set free,&#8221; won&#8217;t be<br />
received by most of the family members she sent<br />
it to.</p>
<p>Poor Grandpa is most likely going to SIT in jail<br />
a LONG, LONG time.</p>
<p>Now, maybe Grandpa deserves to be there.</p>
<p>But maybe she was actually referring to him<br />
getting out of the hospital.</p>
<p>Or maybe he has an illness and was wandering<br />
the streets and he&#8217;s being held for his safety.</p>
<p>No one likes spam. But this kind of &#8220;collateral<br />
damage&#8221; is inexcusable. Not all ISPs and ESPs<br />
are bad. Some are actually quite good. But &#8211;<br />
how reliable is the ISP or ESP YOU count on to<br />
deliver the email you want and expect to receive?</p>
<p>Here&#8217;s where you can go to participate in a MASSIVE<br />
online &#8220;experiment&#8221; that will prove, once and for all,<br />
which ISPs and ESPs are reliable &#8212; and which aren&#8217;t.</p>
<p>You can pick up a valuable free report about the<br />
current state of email deliverability, written by an<br />
industry insider with more than 24 years of online<br />
publishing and marketing experience when you sign up.</p>
<p>And there will be gifts you can pick up during the<br />
experiment, just for participating.</p>
<p><a target="_blank" href="http://www.hunteridge.com/a/soe.htm">Improve Email Deliverability</a></p>
<p>The &#8220;experiment&#8221; is simple. The report is yours if you<br />
agree to participate. There is no cost or obligation<br />
beyond the simple requirements of partipation in<br />
the experiment. Together, we can keep the email system<br />
working as it should &#8212; spam-free AND reliable.</p>
<p>Visit the link below, get all the details and sign up NOW:</p>
<p><a target="_blank" href="http://www.hunteridge.com/a/soe.htm">Improve Email Deliverability</a></p>
<p>As always, my best to you &#8211;</p>
<p>Mark Hendricks<br />
 </p>
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