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	<title>Mark Hendricks &#187; Sales Strategies</title>
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	<link>http://www.hunteridge.com/blog</link>
	<description>Strategies and tactics for business and marketing</description>
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		<title>Video for the web &#8211; sales videos</title>
		<link>http://www.hunteridge.com/blog/audio-and-video-for-internet/video-for-the-web-sales-videos/</link>
		<comments>http://www.hunteridge.com/blog/audio-and-video-for-internet/video-for-the-web-sales-videos/#comments</comments>
		<pubDate>Thu, 29 May 2008 21:50:51 +0000</pubDate>
		<dc:creator>Mark Hendricks</dc:creator>
				<category><![CDATA[Audio and Video for Internet]]></category>
		<category><![CDATA[Sales Strategies]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[sales pages]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.hunteridge.com/blog/?p=223</guid>
		<description><![CDATA[I just found a terrific site that teaches you how to make great looking videos the quick and easy way for you website and blog pages.
Especially the type of videos that increase sales and monetization of your blogs and webpages.
Check it out here:
Sales Video Production
Best,
Mark Hendricks
]]></description>
			<content:encoded><![CDATA[<p>I just found a terrific site that teaches you how to make great looking videos the quick and easy way for you website and blog pages.</p>
<p>Especially the type of videos that increase sales and monetization of your blogs and webpages.</p>
<p>Check it out here:</p>
<p><a href="http://www.hunteridge.com/a/wvu.htm" target="_blank">Sales Video Production</a></p>
<p>Best,<br />
Mark Hendricks</p>
]]></content:encoded>
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		<item>
		<title>Meet Ted Nicholas &#8211; LIVE in person</title>
		<link>http://www.hunteridge.com/blog/copywriting/meet-ted-nicholas-live-in-person/</link>
		<comments>http://www.hunteridge.com/blog/copywriting/meet-ted-nicholas-live-in-person/#comments</comments>
		<pubDate>Wed, 12 Mar 2008 11:55:26 +0000</pubDate>
		<dc:creator>Mark Hendricks</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Sales Strategies]]></category>
		<category><![CDATA[Seminars and Workshops]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[internet success system]]></category>
		<category><![CDATA[mark hendricks]]></category>
		<category><![CDATA[seminar]]></category>
		<category><![CDATA[ted nicholas]]></category>
		<category><![CDATA[workshop]]></category>

		<guid isPermaLink="false">http://www.hunteridge.com/blog/seminars-and-workshops/meet-ted-nicholas-live-in-person/</guid>
		<description><![CDATA[Meet Ted Nicholas &#8211; LIVE in person
Ted Nicholas, the true living legend of direct
marketing, is the special VIP Guest Speaker
at my upcoming ISS LIVE Master Mind
Conference in Orlando, Florida.
He will be presenting two workshops at the
conference, titled:
- Million Dollar Marketing Secrets
- Billion Dollar Business Secrets
(and he IS very qualified to talk about these!)
AND, he will [...]]]></description>
			<content:encoded><![CDATA[<p>Meet Ted Nicholas &#8211; LIVE in person</p>
<p>Ted Nicholas, the true living legend of direct<br />
marketing, is the special VIP Guest Speaker<br />
at my upcoming ISS LIVE Master Mind<br />
Conference in Orlando, Florida.</p>
<p>He will be presenting two workshops at the<br />
conference, titled:</p>
<p>- Million Dollar Marketing Secrets</p>
<p>- Billion Dollar Business Secrets</p>
<p>(and he IS very qualified to talk about these!)</p>
<p>AND, he will be doing a full 2 hour QandA<br />
session with him fielding any questions you have.</p>
<p>PLUS, he will be around all weekend participating<br />
in our Master Mind sessions, and being available<br />
and accessible to talk with you during the weekend.</p>
<p>This is truly an exceptional opportunity for you<br />
to get to know Ted (he&#8217;s probably had more influence<br />
than any other on the success that marketers have<br />
had online, yet rarely do you hear any &#8216;gurus&#8217; credit<br />
him with their success&#8230;I certainly do).</p>
<p>There are only a few seats still available, our ISS<br />
members snap up their reserved seats months<br />
ahead of time.</p>
<p>Get to this page now, learn more about Ted, and<br />
signup today and make your travel plans.</p>
<p>This is too good to miss!</p>
<p><a target="_blank" href="http://www.internet-success-system.com/home.html">Ted Nicholas &#8211; LIVE at ISS Master Mind Conference</a> &lt;&#8211; click it</p>
<p>As always, my best to you &#8211;</p>
<p>Mark Hendricks</p>
<p>PS &#8211; can&#8217;t make the dates, or don&#8217;t want to travel?&#8230;<br />
no problem, signup anyway for ISS Gold and get the<br />
recordings and handouts.</p>
<p>-<br />
-</p>
]]></content:encoded>
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		<title>Why Are You Making This Incredible Offer?</title>
		<link>http://www.hunteridge.com/blog/sales-strategies/why-are-you-making-this-incredible-offer/</link>
		<comments>http://www.hunteridge.com/blog/sales-strategies/why-are-you-making-this-incredible-offer/#comments</comments>
		<pubDate>Thu, 29 Nov 2007 19:22:38 +0000</pubDate>
		<dc:creator>Mark Hendricks</dc:creator>
				<category><![CDATA[Sales Strategies]]></category>

		<guid isPermaLink="false">http://www.hunteridge.com/blog/sales-strategies/why-are-you-making-this-incredible-offer/</guid>
		<description><![CDATA[Today&#8217;s post is an article from a friend of mine, he spoke at
my recent Internet Success System conference, and was
a real highlight of the weekend with our members.
I believe you&#8217;ll benefit from his advice too&#8230; 
Why Are You Making This Incredible Offer?
By Terry Dean
You&#8217;ve designed your powerful offer, but now you have
to get over the next hurdle. Why should [...]]]></description>
			<content:encoded><![CDATA[<p>Today&#8217;s post is an article from a friend of mine, he spoke at<br />
my recent Internet Success System conference, and was<br />
a real highlight of the weekend with our members.</p>
<p>I believe you&#8217;ll benefit from his advice too&#8230; </p>
<p>Why Are You Making This Incredible Offer?</p>
<p>By Terry Dean</p>
<p>You&#8217;ve designed your powerful offer, but now you have<br />
to get over the next hurdle. Why should anyone believe<br />
you?</p>
<p>You probably heard the same statement I heard  when I<br />
was growing up, If something sounds too good to be<br />
true, it probably is. You would think that people would<br />
jump at the chance to get a totally free lunch, but no<br />
one believes you.</p>
<p>Everyone of us has been lied to and cheated enough times<br />
by other businesses not to believe everything we hear or read.<br />
People will think you have some ulterior motive to whatever<br />
youre giving away or that youre not telling them the<br />
whole story.</p>
<p>If you dont believe me, try this test. Put a classified ad in<br />
the paper. Tell people to send $10 to a fictitious business<br />
name at some PO Box. Tell them youll send back $100<br />
bills to everyone who replies.</p>
<p>See how many people take you up on this offer if you dont<br />
provide them with any other information. Would you reply?<br />
Ill bet you wouldnt. You wouldnt believe it no matter how<br />
good the offer was. Youd need a lot more proof before<br />
youd take action.</p>
<p>Whenever you make any great offer, you have to tell your<br />
prospects and clients why youre making this offer. Youre<br />
giving away a free lunch, but why should I believe you.<br />
Whats your angle? Heres a novel concept.<br />
Tell them the truth!</p>
<p>Tell them youre giving away free lunches because your<br />
restaurant is brand new to this area. You know that a large<br />
percentage of people who try your food will love it. Theyll<br />
say its the best Mexican food theyve ever tried.</p>
<p>Theyll become regular customers. So instead of requiring<br />
the customers to bet on your restaurant, youd take all the<br />
risk. They get a free meal and youll only profit if your food<br />
is so good they cant resist coming back in the future.<br />
 <br />
The more you tell, the more you sell. Tell your prospects<br />
and clients the whole story. You may be having your sale<br />
because new inventory comes out next month.</p>
<p>You have $100,000 tied up in the current inventory and<br />
youre letting everything go for 50% off of what people<br />
would have paid only 1 month ago. Tell them how high<br />
quality the items are and how you love to keep selling<br />
these same garments, but you have to make room for<br />
the new inventory. Your loss is their bargain.</p>
<p>Below are 8 possible reasons why you could be making<br />
a wonderful offer. Youre not limited to just these<br />
methods. They are simply idea generators. Every offer<br />
 must include a unique benefit, scarcity, and a reason why.<br />
 If you get these items in place, your ad copy is already<br />
mostly written for any sales piece. Neglect these steps<br />
and the best copywriter in the world wont be able to<br />
produce for you.</p>
<p>Reason Why #1: Grand Opening or Generating New Customers/Clients</p>
<p>Its the grand opening sale or the new customer/client<br />
drive. Youre making your incredible offer to generate<br />
 new clients for your business. Youre willing to lose<br />
some money upfront and invest in them. Once they<br />
 try out your product/service they will have to<br />
 come back for more.</p>
<p>Reason Why #2: Customer Appreciation</p>
<p>You appreciate your loyal customers. Theyre the ones<br />
who have made you successful in your business. Youre<br />
 making this deal available only to your best clients.<br />
They shouldnt share the letter, postcard, or coupon<br />
youve sent them with anyone else. Its exclusively<br />
just for them.</p>
<p>Reason Why #3: Need Surge of Income</p>
<p>Your business needs a surge of income. Youre making<br />
this offer available to generate the income you need to<br />
do ____________. It may be something in your personal<br />
 life such as paying for your eighteen year old childs<br />
 college education. It could be your wife wants a new<br />
kitchen or your husband wants a fishing boat.</p>
<p>Reason Why #4: Going out of business or Clearing Out Inventory</p>
<p>Going out of business sales and inventory clearance sales<br />
are extremely profitable. These are powerful reasons<br />
why that appeal to all bargain shoppers. Clothing stores<br />
sell seasonal merchandise or fashions while car dealers<br />
sell off last years models. All types of stores clearance<br />
off discontinued products.</p>
<p>Reason Why #5: Inventory tax time</p>
<p>Inventory taxes (or inventory time) are coming up. Whatever<br />
you dont sell, youll pay additional taxes on. If people buy now,<br />
youll pass on the savings to them. A variation on this could<br />
also be that you just were hit with a large tax bill because<br />
 your accountant made a mistake.</p>
<p>Reason Why #6: Scratch and Dent Sale</p>
<p>A mail order company may sell products which were<br />
returned for a discount price. The appliance dealer had<br />
a poor delivery person who put small dents in several<br />
items which now cant be sold at full price.</p>
<p>Reason Why #7: Need Testimonials and case studies<br />
for new product/service</p>
<p>You may have hundreds of testimonials in your overall<br />
business, but youre launching a brand new product/service.<br />
 You want to get a test market of people using it and<br />
giving you feedback. For people to receive this special<br />
offer, they must give you back feedback on the exact<br />
 results they get from using it.</p>
<p>Reason Why #8: You want to Celebrate</p>
<p>Its your 30th anniversary. Your daughter just<br />
graduated college. Your dog had its first litter of puppies.<br />
Your girlfriend said yes when you asked her to marry you.<br />
The high school team won the state championship. The<br />
Indianapolis Colts won the Superbowl. Its a celebration.</p>
<p>Hi, it&#8217;s Mark again &#8212; here&#8217;s a little info about Terry&#8230;</p>
<p>Terry Dean helps business owners Earn More, Work<br />
Less, and Enjoy Life. Receive his Special report, &#8220;10 Key<br />
Strategies for Any Business Owner to Earn More, Work<br />
Less, and Enjoy Life&#8221; along with having access to his<br />
blog where he posts articles 2 to 3 times per week at:</p>
<p><a target="_blank" href="http://www.terrydean.org">TerryDean.org</a></p>
<p>For more info on the <a target="_blank" href="http://www.internet-success-system.com">Interent Success System</a>, just<br />
click on the link and see what Terry has to say.</p>
<p>As always, my best to you &#8211;</p>
<p>Mark Hendricks</p>
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