The most overlooked secret to business success

Hi –

Mark Hendricks here.

I’m going to tell you exactly what you need to know to
carve out your share of the profits in any marketplace.

Please don’t be surprised at my brevity.

Packed in each of my short words are years and years of
experience and subtlety.

Here’s the secret:

Big Fish.

Little Pond.

First, you’ve got to find little ponds (groups) of people
who are interested in some very specific topic.

Second, you become a recognized expert in that topic of
interest (which is not really hard to do, trust me on this).

Notice that I said “recognized” expert and not the “top”
expert.

It won’t matter if you’re the “top” expert if no one “recognizes”
you as such. So don’t worry about being the “top” expert, just
know that you can be a big fish in that little pond by being
a “recognized” expert and make a whole bunch of bucks for
your effort.

Your job is to find those market niches (little ponds) and
find out who the big fish are already (“recognized” and “top”
experts) and learn from them about their knowledge and what
makes them unique in marketplace.

Really study them.

Get on their mailing lists.

Buy their stuff.

Compare their styles.

Understand how they communicate to the marketplace and
monetize their relationship with their readers and visitors
to their sites.

You’re doing this to spot a way you can do something even
more unique, so that you’re not shouting “Me to, me too” to
your marketplace (always remember, differences are what sells).

Give it some effort and thought, and you’ll be way ahead of
99 percent of your competition, and on your way to be a
“recognized” expert in any niche you choose.

Here’s some tips on a way to use blogs to dominate niches, it’s
kind of short, sweet and to the point. I like it a lot and know
you will too:

http://www.hunteridge.com/cynwp.htm

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Got a few questions you’d like me to answer?

http://www.youaskthem.com/a-quick-question

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Would you like to know how to build and profit from your
own multiple lists of people who want to hear from you over
and over again?

http://www.internet-success-system.com/stcjune2006

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Back issues are found at:

http://www.hunteridge.com/blog

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Thanks for being one of my readers, I appreciate you.

As always, my best to you –

Mark Hendricks

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