Email Deliverability
Watchout for this email deliverability trap
I sent an email broadcast to my subcribers a few days ago
and thousands of the messages bounced right back to me.
Why?
It turns out that I used a URL link in the email that was listed
on a spam blocking site, and their black list is used by lots and
lots of ISPs around the world to help block out spam.
It wasn’t my URLs that were listed, it was someone else’s.
It wasn’t my email server URL address, it was just because
in my email was a URL domain that was accused (right or wrong)
of being a spam sender.
The lesson learned? …
(you learn something new all the time, and I’ve been doing
email marketing since 1994!)
If you are going to use a link to someone else’s domain address
in your email, make sure to go to this site and do a search to
see if they are on this ‘black list’ before you include it in
your outgoing email broadcast.
http://www.rulesemporium.com/cgi-bin/uribl.cgi
Type in the domain name in question, and select ALL RBL
then click Check It.
If it shows RED, do not put that domain name in your outgoing
email, instead use a redirect link from your domain to theirs, such
as this free one at:
http://www.hunteridge.com/redirect.txt
Want to know more about building and profiting from your own
email lists? Check this out…
http://www.GrandMasterOfListBuilding.com
- – -
One other thing, make sure to click on the “America” link on the
right hand column of this page to watch some important videos
that affect citizens of the USA, as well as my friends around
the world too. Your comments are welcome.
As always, my best to you –
Mark Hendricks
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