I’ve asked a specialist who knows how to show you
exactly those right words to do a free educational
webinar with me on:

Wednesday, November 16, 2011
8:00pm – Eastern USA time

There’s one thing I know from 30 years experience
of selling and marketing products and services,
both offline and online, and that is…

It’s the words that do the selling.

It’s the words that get people’s attention and
gets them interested enough to take buying action.

And if you’re only guessing at which words to use,
then you’re most likely missing out on a vault full
of money that could be in your bank account.

I personally use the techniques that you will discover
on the webinar in my business and it’s meant millions
of dollars of sales over the years.

Yes, using the right words are really that powerful.

Here’s where to signup for the webinar right now:

http://hunteridge.com/a/ppw.htm

Seating is limited, so don’t delay.

As always, my best to you –

Mark Hendricks

PS – are you coming to the JV Dealmaker Experience?
See the video comments on this page, and you’ll know
why you should make every effort to be there too…

http://JVdealmaker.com/experience

.

I’ve seen it over and over again the last few years.

All the social marketing gurus telling you that
email is dead and social is where it’s at.

Did you notice what they’re selling?

Yes, that’s right.

Social marketing.

Here’s the reality.

More products and services in all kinds of niches
are sold through broadcast emails and sequential
followup emails than any other online strategy.

Period.

(and yes, even the social gurus use email to sell
their stuff, they just don’t tell you that)

If you’d like to know how to ramp up your list building,
your ability to make great offers to get people on
your lists, how to followup with people to get them
to take buying action, understand all of the internet
“plumbing” you need to know in using autoresponders,
and more… then you want this…

http://www.grandmasteroflistbuilding.com/home.html

(and the same strategies found there will apply to
all the social efforts you do, only better)

I look forward to be valuable to you too.

As always, my best to you –

Mark Hendricks

.

It’s no secret: U.S. consumers continue to spend increasing amounts of time on Facebook. Consequently, marketers — lured by Facebook’s suite of highly targeted marketing products and the site’s smooth ability to spread information across networks of friends — are investing increasing amounts of capital in the platform.

Facebook‘s proposition is especially attractive to small business owners, and not just because it enables them to hone in on potential customers through highly targeted, paid advertisements. Facebook also allows them to grow their business in a way that is familiar to many of them — through word-of-mouth marketing.

“Ask [small business owners] how they get customers, and they’ll tell you that someone walks in, has a great experience, walks out and tells a couple of their friends,” says Emily White, senior director of local at Facebook. “Now, that word-of-mouth marketing model is happening online, and Facebook is enabling to happen that at scale. Now [small business owners] aren’t just reaching a few customers’ friends, but all of their friends, mimicking these long-term behaviors in a way that small businesses can actually control,” she explains.

With these ideas in mind, we’ve compiled this six-step guide for getting started on Facebook.

1. Set Up Your Facebook Page

Setting up a public Page for your small business is as simple as visiting facebook.com/pages/create.php, selecting a category that describes your business and filling out a few basic details, such as the name of your business and, if applicable, its address.

Facebook will then send you to a template of your Page, which you can spruce up with a profile photo, further details such as hours (see Info tab on left-hand sidebar). You can also identify additional Page administrations (see Info > Manage Admins), add more multimedia and events (Info > Apps) and adjust the settings to control how users can contribute to your Page (Info > Manage Permissions).

It’s also a good time to post your first status update welcoming fans to your Page. You can share your updates with everyone, or target by location or language — a great option if you run a business in multiple locations.

2. Invite Your Friends

After your Page is set up, you’ll want to invite your friends to “like” your Page. Once you’ve amassed 25 fans, you’ll be able to set up a vanity URL, e.g. facebook.com/mashable.

Go to the Username page, select the Page name from the dropdown menu and then write in the name you’d like to use. Keep in mind that you can’t change the URL for a Page once you confirm.

3. Customize Your Page

There a number of apps to help you customize your page beyond the standard layout, which can be found in the Applications Directory.

There, you’ll find apps that will let you create polls, add more content to your Info tab, offer coupons, showcase your YouTube videos and more.

4. Convert Your Existing Customers Into Likes

Once you’re feeling confident about the look of your Page, your next step, Buddy Media CEO Michael Lazerow suggests, is to leverage all of your owned media assets — your mailing list, e-mail newsletter and signature, store window, website, business cards, etc. — to grow your fan base. Let them know you’re there, and provide an immediate incentive for them to connect, such as a discount or giveaway.

“This will increase your conversions significantly,” Lazerow says. “Since your Page is a ghost town at this point, you need to give people an incentive to connect at the onset. The best way to do that is to give them a ‘thank you.’”

5. Engage

As you build up your fan base, you’ll want to provide a stream of interesting content that will entertain and engage your fans.

Anna Strahs, the owner of a gluten-free bakery in Richmond, VA, attributes half of her business to Facebook. She says she keeps fans coming back for more by posting pictures of the items she’s baked that day.

“When we post pictures of specific items, we immediately get orders for those items,” she says — and it’s no wonder, because they look delicious. Strahs says she will also post little quizzes in exchange for free baked goods, which winners can pick up at one of two farmers market locations two days each week.

Her advice? Post often and make the posts count. She emphasizes that beautiful images with contextual captions go a long way. “The whole point is to get people to comment and interact with your Page so it shows up in others’ newsfeeds,” she explains.

It’s also important to keep content fresh, update in an authentic voice and to evolve your Facebook strategy over time.

Remember to keep track of analytics on your Insights page to see what kinds of posts performance best in terms of engagement. And seek feedback directly from your fans. Are you posting too little or too often? What kinds of things would they like to see?

6. Advertise

Once you’ve converted most of your existing customer base into Facebook fans, you’ll want to start reaching others through targeted Facebook ads, which is still the most effective method for increasing your number of “likes,” says Maureen Mullen, chief researcher at luxury think tank L2.

You can target users in your immediate area by gender, age, alma mater, employer, and even those who “like” your competition. You could also target users on their birthdays, offering them a free ice cream cone, for instance, if they stop by your store that day. You can also target existing fans with coupons and other incentives to encourage them to stop by your retail location or place an order.

Facebook also has a Sponsored Stories product that enables you to reach the friends of your current fans. In your advertisement, a user will see that one of their friends has endorsed your company, essentially enabling a fan to market on your behalf.

Additional Resources

As you grow your fanbase and look for new customer acquisition strategies, you may want to look into Facebook Deals, which lets you reward fans for checking in to your retail location using Facebook Places, and thereby notifying all of their friends that they stopped by.

You might also want to consider working with one of Facebook’s preferred app developers to further build out your Facebook Page with customized modules, such as appointment bookings or integrated e-commerce opportunities. You could even look into advertising opportunities with major game developers such as Zynga, which has partnered with large and small businesses alike to advertise products to its large userbase.

What other tips do you have for business owners who are just getting started on Facebook? Let us know in the comments.

Disclosure: Buddy Media is a Mashable sponsor.

The Social Media 101 Series is sponsored by Global Strategic Management Institute, a leading source of knowledge for today’s leaders. Learn more by visiting GSMI’s website, liking it on Facebook and following it on Twitter.

More About: business, facebook, List, Lists, MARKETING, small business, social media, Social Media 101 Series

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Here’s a rapid fire update, click each link for full details:

Clickbank has a new “Master Account” dashboard, this is really
handy if you have more than one account, login in to the master
account and access all of your CB accounts…

http://www.clickbank.com/master/login.html

- – -

It’s great to have testimonials like these from happy customers:

http://internetsuperstarsconference.com

- – -

If you’re within a few hours of Norfolk, Virginia come meet with
me and other successful internet marketers at our FREE full-day
workshop on Saturday March 27.

There will be mastermind sessions, panel discussions, QandA
sessions, plus lots of great professional networking and fun
too.

I am flying in on Friday, March 26 and will be there through
Sunday morning, so make a weekend of it and get some great
networking and free QandA time in.

See details here and please RSVP as seating is limited:

http://www.meetup.com/ISS-Social-Network/calendar/12208915/

- – -

Here’s another great FREE opportunity for you, this time
in Orlando on April 22.

A free all-day workshop and networking event:

http://internet-success-system.com/nutsandbolts.htm

- – -

And I’d like to invite you to attend the whole conference
in Orlando (including the 22nd workshop day), here the full
event information:

http://internet-success-system.com

(there is nothing else like this program, please take
the time to really study the information, read what others
have said, and fully understand the value of this unique
program to your business and life)

- – -

If you’d like a free trial to the BEST keyword and market
research tool I’ve ever bought and use myself, get to this
page, get your free trial copy, watch the intro videos,
and give this software a spin – it’s fabulous!

http://hunteridge.com/a/marketsam.htm

There’s more I could update you on, but that’s enough
for now.

Check them all out, they’re all top-notch.

Best,

Mark Hendricks

.

“It’s the list!”

And until you know how to build your lists, manage
your lists, and communicate with your lists of interested
prospects and buyers, you’re never going to realize
the profit potential that can be yours.

http://grandmasteroflistbuilding.com

And for a limited time, you can get your own personal copy
of THE definitive course on how to build and profits
from your own lists at a price that’s unheard of.

I’ve sold nearly 1000 copies of this program, and those
who follow my advice have seen exponential profit results,
just read the comments from owners of the program here:

http://grandmasteroflistbuilding.com

Don’t you deserve to know the real secrets that will sky-rocket
your listbuilding so you too can have the profit potentials of
the marketing rock stars you see hitting your email box
every day?

(Yes!)

Pickup your copy right now while it’s fresh on your mind, and
you can save BIG time on the regular pricing that I sell
this course for on a regular basis.

http://grandmasteroflistbuilding.com

Be good to yourself, learn first hand what it takes to
be a list building master, and get in the real game.

As always, my best to you —

Mark Hendricks

Did you see these?…

“Just the tips, tricks, and techniques you taught me in two
days was worth much more than the thousands of dollars of
information I had already paid for!”…

- – -

“I took 67 pages of notes at your Internet Marketing
Conference”…

- – -

“He answered a ton of questions that were thrown to him and
provided many of the resources that he personally uses”…

- – -

What are they all so excited about?…
http://www.hunteridge.com/2day

- – -

“You are full of insight and wisdom. I can’t wait until
your next seminar!”…

- – -

“For two solid days, you truly held nothing back and
answered all of the Internet marketing questions we could
come up with”…

- – -

“Your stuff rocks!”…

- – -

What are they all so excited about?…
http://www.hunteridge.com/2day

- – -

“I can’t thank you enough and would advise all who are
serious about creating the life of their dreams to get to
know him”…

- – -

“All I can say is WOW what a weekend!”…

- – -

“The weekend totally exceeded my already high expectations”…

- – -

What are they all so excited about?…
http://www.hunteridge.com/2day

- – -

“Your seven steps (plus the money-maker) to starting an
online business quickly was the clearest and most complete
response I’ve ever heard”…

- – -

“You didn’t hold back any valuable information even though
you were bombarded with many tough questions from us that
participated”…

- – -

“To me, he is an Internet marketer’s dream come true: the
real scoop delivered by a real person who happens to know
his stuff like no one else I have ever met”…

- – -

What are they all so excited about?…
http://www.hunteridge.com/2day

- – -

“The sessions felt like I was spending the weekend with a
good friend who was willingly to share many of the trade’s
inner secrets of success with me on his back porch”…

- – -

“One point you made especially hit home with me. It was
one of those aha! moments that clarified so much for me!”…

- – -

“I learned a great deal and made some fantastic contacts”…

- – -

What are they all so excited about?…
http://www.hunteridge.com/2day

- – -

“If he puts on a seminar I would highly recommend you take
time out of your busy schedule to attend”…

- – -

“Run, don’t walk, to his next conference!”…

- – -

“The discussion you had on email deliverability issues and
options was the most in-depth, informative discussion we
have ever heard”…

- – -

What are they all so excited about?…
http://www.hunteridge.com/2day

- – -

“No canned presentations. No endless sales pitches”…

- – -

“He has patience, knowledge, understanding and most
importantly can deliver clear information”…

- – -

“Although I am not an Internet beginner, I learned
so much!”…

- – -

What are they all so excited about?…
http://www.hunteridge.com/2day

As always, my best to you –

Mark Hendricks

I prefer to simplify to get more results for less work.

I’ve got a special gift for you, you don’t have to sign up for anything, or get hit with OTO upsells, or any of that nonsense.

And you may give it to as many people as you want, or just forward this email to them (I would edit off the unsub info at the end before you do, just in case they would click on any of those links .

It’s a story that has had a terrific influence on my thinking and my success — may it also be a positive influence on you in those ways too.

The Story of Obvious Adams

- – -

Here’s something you may also have an interest in:

http://www.hunteridge.com/2day

- – -

Did you get your free account yet?

http://www.internet-success-system.com/free

It will give you a little taste of what the ISS program is all about (there is REALLY nothing else around that is like it – check the home page address for more info).

As always, my best to you —

Mark Hendricks

Let me introduce you to something very special, something very unlike anything else that you may think is similar:

Visit this page for details:

http://www.InternetSuperStarsConference.com

See you there!

Mark Hendricks

As always, my best to you –Mark Hendricks

http://www.hunteridge.com/whatisit

Have a great weekend!!

I’ve gotten lots of comments from the attendees that there’s just
something really unique about the ISS conferences, but they
can’t quite put their finger on what it is…I agree, I have the same
problem is relaying the essence of ISS, above and beyond
the comprehensive internet business training, to prospective
members.

Something magical happened this morning, may I share it
with you?

I got a call from an ISS member, and he reminded me of a video
I posted on the net about a year ago. When I went to look at it
again just a moment ago, it gave me a clue as to what that
hidden secret of ISS is all about.

Take a look, it’s kind of quiet and reflective, so relax a bit and take
it all in:

If you’re not an ISS member, I have a gift for you.

It’s an ISS Free Membership, all you have to do is go to
this page and register…no charge, no catch.

http://www.internet-success-system.com/free

Thanks for being a subscriber and an internet friend, I
hope someday I can also help you “fly” with the
rest of us.

I appreciate you.

Mark Hendricks

Something new we are adding this year are
live updates via my BlogTalkRadio show. We
will be broadcasting on Friday, Saturday,
and Sunday at 12:30pm EDT with Ken English
hosting the show.

You will hear comments from speakers and
attendees, and get photo updates and maybe
some videos too.

We’ve got a very special VIP Guest Speaker
with us for the weekend, check out the
3rd link below to find out who it is.

Here’s where to check out the BTRadio page
and register to get reminders, you can listen
live or hear the playbacks too:

http://www.BlogTalkRadio.com/markhendricks

There’s some pics and videos from past conferences
posted there now, if you’d like to look a little.

(there’s even some pics of Jack Humphrey on that
page, he was one of our VIP Guest Speakers back
in March 2007)

And to check out the complete ISS program, see
these two pages:

Home Study Course and Basic Member level:
http://www.internet-success-system.com

Basic, Silver and Gold Levels (conference levels):
http://www.internet-success-system.com/home.html

(the link just above this line reveals the VIP Guest Speaker)

See you on the radio!!

As always, my best to you –

Mark Hendricks