How To Make Your Ads, Sales Letters, And Websites Sell Like Crazy

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Instructions to set up your ClickBank account to start marketing:

You earn 50% commission

!!!READ THIS FIRST BEFORE CONTINUING!!!
Affiliate Agreement - Click Here

By Continuing You Have Read and Agree
To The Affiliate Agreement Above

Follow these three steps

You must complete each step

Step 1 -- Get a ClickBank ID Nickname

The Joint Venture program is administered and tracked by ClickBank so you'll receive full credit for your efforts and your checks will get go out twice a month. You will need a ClickBank account to participate. If you already have a ClickBank ID then go to Step 2. If you do not have a ClickBank account, sign up and get your ClickBank ID by clicking here now - then come back to this page to continue.

Step 2 -- Get Your Unique URL Address

Now, click here and get your unique URL to create a sales link (a new browser window will open, after signing up and printing out your information, close that browser window and come back to this window and continue)

Step 3 -- Signup for our Joint Venture Program

Click here and signup for the JV program. After signing up you'll automatically be brought back to this page to continue)

No-Spam Policy: you are not allowed to spam by email, or in newsgroups, etc. - if we receive any complaints, your marketing rights will be revoked immediately without notice and no payments will be made to you.

And, with the new spam laws in effect as of January 1, 2004, you must abide by these laws. For some help with these laws and other laws pertaining to internet marketing see this two resources (I am familiar with both):

Internet Law Compliance

AutoWebLaw

And here's a free ebook you may find helpful...

"The Affiliate Master Course" - pdf file (click here to download)

Now, let's get started...

Okay, now that you have your ClickBank nickname and you've signed up for our JV program, all you have to do is send an endorsement to your subscriber list, and place links like this on your webpage or email.

I prefer you write your own endorsement of the product, and I encourage to actually own a copy of the product so you can speak from experience. Just don't make any outlandish claims, it can get you into trouble (and people don't believe those hyped-up claims anyway).

We use a special ClickBank tracking software (easyClickMate) that hides your ClickBank information from prying eyes, therefore protecting your sales.

You're unique sales URL will look like this...

http://www.hunteridge.com/sales.php?offer=YOURNICKNAME&pid=xx

For example, if your Clickbank nickname is billjones, then you would create a link that looks like this:

http://www.hunteridge.com/sales.php?offer=billjones&pid=xx

Whenever anybody goes through that link, Clickbank will track that person and credit them to you, for all my products on my site sold through ClickBank.

the pid=xx is the product code for whichever specific
product you wish to promote

To send people to the home page and get sales credit for all ClickBank products of mine
http://www.hunteridge.com/sales.php?offer=billjones&pid=0 -- that's a Zero at the end

For "How To Make Your Ads, Sales Letters, and Websites Sell Like Crazy"
http://www.hunteridge.com/sales.php?offer=billjones&pid=1

For "How To Get More Prospects, Customers, Sales and Profits For Your Business using Seven Proven Marketing Secrets"
http://www.hunteridge.com/sales.php?offer=billjones&pid=11

For "The World's Best-Selling Internet Salesletters"
http://www.hunteridge.com/sales.php?offer=billjones&pid=17

"Top Marketing Experts Tell All" (Volume 1) - Mark interviews and discusses hot marketing topics with Yanik Silver, Holly Cotter, Marc Goldman, Rosalind Gardner, and Fran Garon -- http://www.hunteridge.com/sales.php?offer=billjones&pid=21

More products coming soon...

And here's the HTML code for a link on your website (copy and paste it into your HTML code)

<a href=http://www.hunteridge.com/sales.php?offer=billjones&pid=xx>Click Here</a>

** You may want to use a redirect script hosted on your site to make the above link invisible, see this link for code...
http://www.hunteridge.com/redirect.htm

Or use this from TinyURL.com...

Be careful to double-check your JV affiliate link once you paste it
in to make sure their are no extra characters of any kind.

Special Reports and eBooks
To Giveaway or Sell

Here's a Special Report eBook you can give away as a free bonus, or sell it as a stand-alone product, or as part of a package offer, this will set off a marketing 'chain-reaction' for you with other people buying from and offering YOUR customized version of the Special Report eBook...

It's called "How To Find The People Who Will Buy Whatever You Want To Sell Them". And by following these instructions, it will have your JV affiliate link embedded to provide you with an automatic cash machine, you'll get a 50% commission each time someone buys from your links in the ebook, here's how to do it:

First...

Important: Download the NEWEST version of the eBook to a folder on your computer that you want it in -- it would be good to overwrite the copy of the eBook you have now so you won't get them mixed up and you'll have the newest version:

Click this link and download the file and read the -- readme.txt file

Here's another Special Report ebook you can do the same with:

Three Words Guaranteed To Make Your Sales Letter Fail
Get Rid of Them And Watch Your Results Skyrocket!

First...

Click this link and download the file and read the -- readme.txt file

Okay, let's go on to some other ways to market the ePackage...

Do this if at all possible - Two Ways
To Make A Shorter Link:

#1 - If you have your own website, you can use this HTML code to set up a "redirect" page so you don't have to use the long address:

<html>

<head>

<title>How To Make Your Ads, Sales Letters, And Websites Sell Like Crazy</title>

</head>

</body>

</html>

Be careful to double-check everything once you paste it
in to make sure their are no extra characters of any kind.

Then, save this as crazy.htm (or whatever filename you want) and place it on your website server. Then anytime you want someone to go to your link, send them to...

http://www.yourdomain.com/crazy.htm

...your link won't look like a JV link, you'll be able to track the click-thrus on your site statistics, and your page will "refresh" through your ClickBank tracking and go to our salesletter.

And then use this URL address of this "re-direct" page as your URL address for the examples below.

The only problem with the above is your visitor will see your ClickBank nickname in the URL address viewer of the browser, so here's what to do...

#2 - And this is even better...here's how to "Cloak"
your ClickBank info and make it look like
your visitor never leaves your site!

Use the HTML code instead...

<html>

<head>

<title>How To Make Your Ads, Sales Letters, And Websites Sell Like Crazy</title>

</head>

<frame border="0" marginwidth="0" marginheight="0"

src="about:blank" frameborder="no" noresize scrolling="no" topmargin="0">

<body>

</body>

</noframes>

</frameset>

</html>

Be careful to double-check everything once you paste it
in to make sure their are no extra characters of any kind.

Then, save this as crazy.htm (or whatever filename you want) and place it on your website server. Then anytime you want someone to go to your link, send them to...

http://www.yourdomain.com/crazy.htm

...your link won't look like a JV link, you'll be able to track the click-thrus on your site statistics, and the sales page will open up like it's on your website after accessing your ClickBank tracking account. Your nickname will never be seen by your visitor at all, but ClickBank will track everything.

And then use this URL address of this "cloak" page as your URL address for the examples below.

Here's what to do now...

The quick and easy way for you to get a sales surge is to send out a solo ad to your list along with a personal endorsement from you, pre-selling our product page to a "warm-list" of people who know, like and trust you.

(Please remember: do NOT send any unsolicited emails, SPAM, or your JV rights will be revoked immediately and you will not be paid any commissions due.)

Endorsements

Endorsements -- personally written endorsements work even better than ads...

Simply write a little "review" of your thoughts, no hype, just straight talk about how you benefited the most from the book, and send it out to your warm list of people who know, like and trust your opinion. They will appreciate your candor, and recommendation of the book to them.

Here's a sample endorsement you can email or put on your website...

Dear <FirstName>...

It's rare that I'd write to you about something like this, but I just found something that really got me excited.

I recently came across a book that I think you may have an interest in too. It's called "How To Make Your Ads, Sales Letters, And Websites Sell Like Crazy" written by a guy named Mark Hendricks. I got a copy of it the other day, and my head hasn't stopped spinning with ideas since.

He reveals the secrets of the best direct response marketers of the last 100 years and how you can use these strategies to get more sales and profits for yourself -- what an eye-opener this has been.

Let me know what you think, see everything at...

http://www.hunteridge.com/sales.php?offer=YOURNICKNAME&pid=1

Sincerely,

Your Name

P.S. I was amazed at all the no-fluff stuff he's put into this, and his stuff really works.

(use your shortened link like I showed you above to "hide" the affiliate look)

Please Note: It's even better if you use your own thoughts and feelings from your own experience with the strategies and techniques you've found effective from the ebook package. I recommend the basic format of the letter above, but put into your own words.

Remember, a personal endorsement letter from you to your subscribers will give the absolute best results for you.

Big Tip:

Or you could make an offer for the Special Report eBook above ("How To Find..."), and use it as a "pre-sell" to the 'Sell Like Crazy' offer - your customized copy of the "How To Find..." eBook will have YOUR JV ID in it so you get the sale when they buy, now or later. And, they may pass YOUR customized version of the Special Report eBook as a bonus to others, and YOU get the sales credit.

Articles For Use In Email or On Your Website

"How To Use The Secrets Of The Best Direct Response Marketers Of The Last 100 Years To Get More Sales and Profits For Yourself" - by Mark Hendricks

The marketing technologies may have changed, but human emotions and buying decisions are still driven by the same psychological principles that have been ingrained in us since time began.

What I mean by that is people still want all the same things out of life that they always have. You know, safety, security, shelter, love, friends, belongings, sex, money, power, recognition, fun, good times, laughs, excitement, you name it.

All of these are basic parts of being human.

And you may have heard that all humans make decisions emotionally, and then, rationally justify those decisions with logic.

Therein lies our problem to solve.

Most people are rushed for time these days.

They tend to want to just get to the bottom line...like NOW.

The problem with that is you never, I mean NEVER, can sell anything to anybody by dropping to the "bottom line" immediately without first describing the benefits to the buyer and building value and DESIRE for your product or service.

By dropping to the bottom line too soon, you risk that the buyer won't really appreciate the true value and benefits that you're really offering them, or will completely miss your point that you're trying to make altogether.

You've got to lead them through this process...Step By Step By Step.

Also, you're trying to get your reader to invest in your relationship by spending his/her time with you. This raises that odds of making an EMOTIONAL tie with your reader.

Now some of you may think that people just won't take the time to read a whole bunch of information.

Well, I'm here to tell you that they will, IF it's interesting, beneficial to them, and not BORING!

Think about the things you're interested in. When you send away for information, you want to know as much as possible before you make a buying decision, don't you?

And you want to feel like you at least have some sort of good feelings about the person who is making the sales offer...a HUMAN EMOTIONAL CONNECTION of a sort.

Now if that's the way YOU go about making buying decisions, don't you think other "humans" do the same? Sure they do.

Now the best way I've found to do this is to write a LOT of information based on the BENEFITS to your reader and from the READER'S point of view.

So how do you go about doing this?

Start making a list of the problems that people have in relation to the topic of your product/service.

These are all of the "pains-in-the-neck" human emotional hot-buttons that you can use to present the problems that your reader is having and show your empathy and understanding of their feelings and present position.

Then make a list of all the benefits that your product/service offers to your reader.

These are the SOLUTIONS to their problems and all the good things that they'll have when they follow your advice or buy your solution to their problems.

Now you have two lists.

Begin with the first list of problems and weave a "human interest" type of story about real people who are having these problems that your reader can relate to and hopefully become emotionally stirred by saying to themselves, "Boy, that's just like me."

Then proceed to weave in how things could be so much better by applying the secrets that you have to reveal to them and go into the benefits that your solutions offer to them.

And then move on to your "sales pitch". But only after they have been "primed" a little with the background of the problems and how things could be so much better by following your lead.

Here's what to work on -- go back through your ads and sales letters to see if you're spending enough time to get your reader involved emotionally before you go for your sale.

Mark Hendricks is the author of "How To Make Your Ads, Sales Letters, And Websites Sell Like Crazy". This ebook package reveals the jealously-guarded secrets of world-class marketers of the last one hundred years, and how you can use these time-tested secrets right now to increase your marketing results exponentially. For more information see...
http://www.hunteridge.com/sales.php?offer=YOURNICKNAME&pid=1

(use your shortened link like I showed you above to "hide" the affiliate look)

The Most Important Part of Your Ad...and Why! - by Mark Hendricks

Is there a most important part of your sales message?

Absolutely.

Why is it more important than the other parts?

80%+ of the effectiveness of your ad depends on it...and if it's good, it can increase your response up to 1700%.

Why does a good one get these kinds of results?

Like everything in effective marketing that you've learned here, it's all tied to human psychology and emotions.

What is this one thing that can be so hard to come up with, yet so very easy to find an effective one?

It's your headline.

Direct marketing studies have tested and shown that 80%+ of the success of your ad is the drawing power of your headline. And by testing headlines, one against another with the same sales offer included, a good one can increase your ad's response up to 1700%!!!!

That leads to a seemingly simple question..."why?"

See if what I'm saying makes sense to you.

At the subconscious level, each and every human is wanting to self-improve (move toward feeling good) or interested in solving a problem (avoiding pain).

By the way, avoiding pain is a much greater human motivator than self-improvement. Just look how fast someone wants to take action when they are having a major problem or are in great emotional, physical, or financial pain.

And interestingly, self-improvement is many times full of emotional, physical, and financial pain, isn't it?

You're trying new things to expand and many times there are stumbling blocks along the way that can be difficult to overcome...you see, actually positive growth can be painful.

So many times the human spirit will give up because they are experiencing pain...when they were promised feeling better!...emotionally, physically, financially, etc.

Now you can understand why it's hard to get someone to try something new, even if it's positive and good for them.

They are currently in their "comfort zone", not feeling any pain, and you try to get them to move ahead and "risk" feeling new pains that they haven't dealt with yet...with the hope of doing better, and not feeling these new pains in the future.

The result...they do nothing.

Now sit back for a moment and think about what you're feeling.

I've just described your frustration and pain as a marketer.

You've made an offer to someone, an offer you believe to be of great value and importance.

Unfortunately for you, your prospect didn't take notice or respond at all.

Why?

One of two things.

They were either in their "comfort zone" and did not currently have the pain you described, or...the good feelings that you offered were not "perceived by them" (their only reality) to be worth the emotional, financial, physical and time cost (risk/pain) they may endure to achieve the end result...so they do nothing.

Ouch, you feel your pain and frustration.

Okay, here's where your headline comes in (finally, you say, he's getting to the point).

Your headline has the ability to break through to the lower levels of the emotional brain of your human prospect.

As you've heard me say time and time again, all humans (you and I included) make all decisions on an emotional basis first, and then justify that decisions to ourselves and others with "logic".

Therefore, your headline must appeal to the emotional brain, not the the "logical" brain.

Your headline must provoke curiosity in your reader by bringing up a problem (pain) they are having, or by promising a great new benefit or solution to their problem...or here's the best kept marketing secret...BOTH!!!

Always try for both...but as always...test, test, test.

So here's what you do...

Start analyzing all the ads and newspaper/magazine articles (they have headlines, don't they?) you read and figure out whether they are offering pain avoidance or new comforts, or both. See how the headline draws you in with the benefits of reading more.

(use your shortened link like I showed you above to "hide" the affiliate look)

Three Words Guaranteed To Make Your Sales Letter Fail...Get Rid Of Them And Watch Your Responses Skyrocket! - by Mark Hendricks

When reviewing clients' ads, sales letters, brochures, and other sales pieces there are three words that always need to be deleted to make the letter more effective in generating responses.

Before you hear what the words are, let's make sure that you know where the emphasis of your ads or letters should be. The emphasis, of course, should always be on your customer.

You'll want to speak to your readers needs, wants, desires, and fears.

That's how you'll be able to get your message into your prospects' emotional level brain so that your customer will take action. Remember, all decisions are made on an emotional basis first and then justified by logic later (see "How To Make Your Ads, Sales Letters, And Websites Sell Like Crazy" book for more details).

And the best way to get to your prospects emotional brain is to speak of the benefits your customer receives by purchasing your product/service...not the features...but the benefits.

As a reminder, BENEFITS are the RESULTS your customer will receive by doing business with you and features are the distinguishing characteristics of your product/service.

It's great that your product/service has distinguishing characteristics (features) that separate you from your competition, however, if you show your prospect the desired RESULTS you can provide, then you're showing your customers the BENEFITS received by purchasing your products/services.

Okay, so what are these three words guaranteed to make your ads and sales letters fail?

They are the words that completely take the focus off of your customer...these three words do not speak to your customers' emotions...these three words do nothing to instill desire in your prospect for your product/service...the three words to get rid of in your ads and sales letters are, "I...Me...My".

These three words put the emphasis and spotlight on you, the writer, instead of your customer/prospect. There is no way for you to communicate to your reader's emotions if you only speak about yourself ("I, me, my"). You've got to be writing to your reader, about your reader and your reader's hopes, desires,. wants, dreams, and fears.

That's how you get them to respond to your offer.

Now here's something that you may find interesting.

Have you noticed that in this discussion, that the words "I, me, or my" have not been used?

YOU...have been the complete focus of this discussion...YOU and YOUR customers and prospects.

And at first it's pretty hard to get the words "I, me, my" out of your writing.

Why is that, you ask?

Well, it's because of...you guessed it...your own emotions.

All humans, "way down deep", are only interested in their own wants and desires. That's "way down deep" on the subconscious levels (see the discussion in the "...Sell Like Crazy" book about the three brains and how to communicate with each).

So that's why it's hard at first to get rid of these three words.

But fortunately for your bank account, you can learn to delete "I, me, my" from your vocabulary and learn to turn phrases into "you, your, and yours" that put the spotlight where it belongs, which is on your customer/prospect.

This one little change in your ads and letters will increase your effectiveness and your results immediately.

So here's what you do now.

Go through your ads and letters and re-write any sentence that has the words "I, me, my" in them. By doing this, you'll automatically have to place the spotlight on your customers, which will help you communicate the desired results (benefits) of your product/service to your customers own wants and desires.

Now sometimes it just seems impossible to get around using an "I, me, or my" in a sentence (but make sure you don't give up too easy). When this occurs, use the words "we, us, our" instead. This will soften the focus on "I, me, my" and give you a little springboard to get back to using the words "you, your, yours". But make sure that you've tried every which way to phrase the sentence using "you, your, yours" first.

Give it a try and YOU will see YOUR results skyrocket..from YOURS truly,

Mark

(use your shortened link like I showed you above to "hide" the affiliate look)

Sample Ad

Or...here's a sample ad you can use:

Thousands Now Know The Secret To Making Money Online---
Now It's Your Turn

Amazing book reveals the jealously-guarded secrets of world-class marketers of the last one hundred years, and how you can use these time-tested secrets right now to increase your marketing results exponentially!

"Now You Can Use The Secrets Of The Best Direct Response Marketers Of The Last 100 Years To Get More Sales and Profits For Yourself"

At last you too can learn..."How To Make Your Ads, Sales Letters, And Websites Sell Like Crazy"

This complete profit-building package reveals the secrets of the best direct response marketers of the last 100 years that will help you generate more business online and offline.

Here's what you'll discover...

* The Absolutely Biggest #1 Mistake That Most People Make When Marketing Online, And How To Avoid It, Once And For All!

* How To Find The People Who Will Buy Whatever You Want To Sell Them!

* How To Write Ad Headlines That Get Your Offer Seen By The Thousands!

* The Secret Seven-Step Process That You Must Use To Make Your Offer Irresistible!

* How To Communicate Your Sales Message So They Will Take Buying Action Now!

* How To Make The Buyer Feel Comfortable In Purchasing From You The First Time!

* The Most Effective Words In Marketing That Get Fast Results Over And Over Again!

* The Three Magic Words That Will Build Your Profits For Years To Come!

* How To Generate More Marketing Ideas Than You Thought Possible!

You get the specifics of how to do each and every one of these techniques in detail when you have your own copy of the book others keep near as a ready reference guide to marketing their products and services online and offline too.

If you want to get better results from your ads and sales letters, I recommend you get a copy of this book today.

Click below now to find out more:

http://www.hunteridge.com/sales.php?offer=YOURNICKNAME&pid=1

Sincerely,

Your Name

(use your shortened link like I showed you above to "hide" the affiliate look)

Note: in the above letter, you may personalize it with your own thoughts to make it more effective.

Classified Ads

And here's a classified you can use...

Thousands Now Know The Secret To Making Money Online -- Now It's Your Turn, see.. http://www.hunteridge.com/sales.php?offer=YOURNICKNAME&pid=1

(use your shortened link like I showed you above to "hide" the affiliate look)

Text Links

Using text headlines on your website with a link...

Here's an effective way to make use of headlines as text links on your website. People read headlines, and often these text links will outperform banners or graphic ads.

Set up this text links in a place where people will see them. And make them the normal text link colors (blue and underlined) -- let the headline text draw the attention, not any glitzy graphics.

Here’s how to setup a text link:

<a href="http://www.hunteridge.com/sales.php?offer=YOURNICKNAME&pid=1">PUT ANY HEADLINE YOU WANT HERE</A>

For example:

<a href="http://www.hunteridge.com/sales.php?offer=YOURNICKNAME&pid=1" >How To Make Your Ads, Sales Letters, And Websites Sell Like Crazy -- Get Your Review Copy Now</A>

Or...

<a href="http://www.hunteridge.com/sales.php?offer=YOURNICKNAME&pid=1" >Discover The Secrets Of The Best Marketers Of The Last 100 Years</A>

Or...

<a href="http://www.hunteridge.com/sales.php?offer=YOURNICKNAME&pid=1" >Amazing book reveals the jealously-guarded secrets of world-class marketers of the last one hundred years, and how you can use these time-tested secrets right now to increase your marketing results exponentially!</A>

(use your shortened link like I showed you above to "hide" the affiliate look)

When inserted into your webpage they will look like this (these are not live links, yours will be)...

How To Make Your Ads, Sales Letters, And Websites Sell Like Crazy -- Get Your Review Copy Now

Discover The Secrets Of The Best Marketers Of The Last 100 Years

Surprisingly, text links have been proven to be much, much more effective than just banners!

Don't forget you can come up with more headlines and test which ones give you more click-thru, and you can have several of these little headline ads getting the attention of your prospects by offering them benefits they want.

Banner and Graphic Ads...

Pictures don't sell - words do. So make sure you have some personal endorsement words to go along with these graphics, if you want to use them.

Pick the banner or graphic you'd like to use by positioning your mouse over the banner and Right Click your mouse. Then click "SAVE IMAGE AS".

Save it as "thenameofthebanner.gif" file (whatever you name it, make it a gif file).

Now make your banner "clickable" by coding your JV URL behind the banner.

Here's the code to put a graphic with JV link in your webpage HTML:

(use your shortened link like I showed you above to "hide" the affiliate look)

More tools coming soon...

Bye for now and thank you.

Mark Hendricks
352-583-3697 (Florida)

Click each link below for important information

Terms of Use | Privacy Policy | Disclaimer

Mark Hendricks, Hunteridge, Inc.
P.O. Box 753, 21450 Hendricks Lane, Trilby, FL 33593
Phone: 352-583-3697 Email: mark@hunteridge.com Website: www.hunteridge.com